Personal Branding // Where to begin

Today is the official start of the personal branding challenge. So where should we start? Let’s do a reality check first: Where do I stand right now?

Only if I myself know what I stand for can I approach people who interest me in a targeted manner. - Tijen Onaran

Before we talk about employed or self employed, social media channels, offline networking and all other topics related to personal branding, we have to understand where we stand. You as a person!

Take something to write, for me it’s always a very old school notebook, and try to think about the following questions:

1. What do I like to talk about? What am I interested in?

2. What am I good at?

3. What are my favourite tasks at work?

4. Where are my weaknesses?

5. Are there topics that accompany me all the time on my professional path?

Some questions might be easy to answer, some might take a bit longer. Take this time because I feel like these questions are so important to answer and they lay the foundation for further steps. Another question to answer could be:

Who am I without my job?

Here are some of my answers:

1. One topic that is dear to my heart is female empowerment and I love to talk about it and educate myself on it. I studied political science, so I'm very interested in everything going on in this world. And lastly, I'm a big reader, fictional and non-fictional.

2. I’m good in networking and bringing people together.

3. Some of my favourite tasks at work: networking, attending events, organizing events and creating event concepts, planning social media strategies

4. I’m a procrastinator and I often do or start too many things at once.

5. Work topics: Innovation, social media and networking.

"Everything you are, do say, read and share represents your brand.

And as we are here to work on our personal brand and encourage each other, I’d like to ask you to share one of your strengths with us.

What are you good at? Make sure to write it down.

Podcast tip to end: The Game Changer Podcast, E2: The Six Pillars of a Personal Brand; https://spoti.fi/30mDBmJ