How To Rock an Event Alone

After moving to Vancouver in 2016, I was determined to build a professional and personal network and build connections, so I attended all kinds of events. Some were work-related, others were purely out of personal interest. For example, I attended events organized by the Vancouver Business Babes, Chambers of Commerce, Brainstation and other local groups that I discovered through platforms such as Eventbrite and social media. Looking back, it really helped me expand my network, and taught me not only how to attend events on my own, but also how to enjoy them. Because believe me, my first few events weren’t exactly a success either, and I also felt really uncomfortable at times.

So let’s start with the most obvious question first: Why should I attend an event alone?

Why To Attend an Event Alone

There are several reasons to attend an event or conference on your own: It encourages you to proactively socialize (since you don't have an event buddy with you), increases your visibility, promotes your independence and adaptability, and allows you to focus on sessions and workshops that are specific to your interests and professional goals.

After the why comes the how, so here are a few tips on how to successfully participate in an event on your own.

How to Attend an Event Alone

Feel comfortable standing alone You don’t have to talk to someone all the time. Sometimes I like to just stand there, observe what’s going on, and take it all in. Eventually, someone will approach you or you can take the initiative to speak to someone.

Remember that most people are in the same position as you are We always think that everyone else is totally confident, knows exactly what they’re doing, and doesn't know the fears that surround you. That’s definitely not the case. We all have our insecurities, so take this as a reminder to your next event and maybe make the first step.

Go prepared and know your why Be clear about why you are there, what you want to talk to people about, and what you want to take away from the event. Good preparation for an event and especially a conference is important and always gives me a little confidence boost.

Talk to three new people Quality over quantity! This is very important when it comes to networking. Have 2–3 fruitful conversations, connections that will help you with your network, your work, a project or are just be an inspiration or an interesting conversation. Make real connections! And make sure to follow up with them over the next couple of days.

Put on your power outfit that makes you feel comfortable and strong There's nothing worse than standing in the corner picking at your dress, skirt, blouse or pants! Chose an outfit that makes you feel comfortable and strong in!

Conversation Starters

To explore the topic of creating meaningful conversations at events, there are two different approaches, depending on the event/conference you are attending.

When you start a conversation, it’s important that you clearly convey the reason you’re there. Personally, I take a direct approach and say, “Hello my name is Nina, I work for [company] and the reason I’m here today is that we have launched a new initiative focused on [highlight benefits of initiative for conversation partner].” That way, the other person knows exactly what I represent and what the benefits of talking to me might (or might not) be. It’s a very short elevator pitch. If I’m going to an event that has nothing to do with business, I might just say “Hi, my name is Nina and I’m here because I’m curious to learn more about [xx].”

If the subjet is new to you, share it this way. The fact that you are in a learning process is nothing to hide or be ashamed of, and the other person would notice it sooner or later anyway. So if you disclose that you are new to the industry, interested in the topic of the event, open to learning new things, want to expand your horizons, or are here to expand your network, those are all good reasons to attend an event, and an exciting conversation or opportunity may come out of it. This is something I am still working on, and time and time again I have to remind myself that I simply cannot have the same wealth of knowledge as someone who has been working in my industry for 30 years.

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Do you have any suggestions or advice that helped you at an event you attended alone?